Found this today:

"Joyce to the World - a celebration of
Bloomsday. A documentary celebrating
James Joyce's Ulysses, the greatest
novel of the 20th century that no one's
actually read. This DVD format will
play in all regions worldwide.

Please inquire about discounted pricing
for bookstores and classes, and
screening fees for larger events.
E-mail: screenings@joycetotheworld.com"

I thought the "no one's actually read"
a bit odd.